Bangalore, Karnataka (In office)

Who We Are

We’re Ayna (https://getayna.com/), a game-changing force in the fashion industry. We use Generative AI to transform fashion photography, helping brands create high-quality visuals faster and at scale. With collaborations like Reliance, Aditya Birla, and Dubai’s Amazon, we’re already making waves.

Who You Are

You’re equal parts storyteller and brand builder. You can take a complex product and turn it into sharp, memorable messaging. You love crafting content that people actually want to read, watch, and share. You can switch gears between brand voice, campaign concepts, and hands-on execution without losing quality.

What This Role Is About

You’ll own content and branding end-to-end, shaping how Ayna shows up across channels.

• Build and run a content strategy that strengthens brand positioning and supports growth goals
• Craft messaging and narrative for Ayna’s product, brand, and category leadership
• Create and ship high-quality content across channels:
  • Website and landing page copy
  • Social content (LinkedIn, Instagram, etc.)
  • Blog posts and thought leadership
  • Email campaigns and product marketing assets
  • Video concepts, scripts, and creative direction
• Partner with design to bring campaigns to life with strong visual + verbal storytelling
• Collaborate with product and sales to translate features into clear customer value
• Maintain a consistent voice, tone, and style across all touchpoints
• Track performance (reach, engagement, conversions) and iterate based on what works

What Makes You a Great Fit

• 3–5 years of experience across content, brand, or marketing communications
• Strong writing and editing skills, with the ability to adapt tone for B2B and B2C
• Solid understanding of content distribution and digital marketing fundamentals
• Comfort owning projects end-to-end, with strong prioritization and execution
• Creative instincts backed by structure: you can brainstorm big and deliver on time